According to global research, conducted by the Korean Ministry of Culture, Sports and Tourism in 2022, entertainment content from Korea ranked 1st place among international content, including movies, TV series (K-Drama), and music (K-pop) through various media channels. The purpose of this faculty-led program to Korea is to investigate factors that contribute to the success of K-contents and help interested students exploring career opportunities in the future. This faculty-led study abroad program will include visiting entertainment agencies, broadcasting studios, concert venues (attend a concert if schedule permits), and interview key personnel in the entertainment businesses. This faculty-led study abroad course will be accessible to all Cal Poly Pomona students, since this class will be open to non-Business majors. Also, I tried my best to lower the travel cost as possible to make the course available for more students who want to join.
The course registration will open as Spring 2024, with 3 credit hours (BUS4990: Special Session).