Anthony Kim, Ph.D.

I am an associate professor of Marketing in College of Business at California State Polytechnic University, Pomona. I received my Ph.D. in marketing from the University of Georgia in 2013. My research interest centers on online word-of-mouth and social network analysis. In my current research, I am looking at the information source effect and the effect of exclusive promotions on deal evaluations in Internet deal forum websites. I earned my M.A. in Sport Administration from Central Michigan University and completed Ph.D. coursework in sport marketing at Florida State University. I earned two bachelor’s degrees—in business administration and sport science—from Seoul National University in South Korea, where I was a varsity athlete in swimming and snowboarding. Before joining academia, I worked for Samsung Fire and Marine Insurance company in Seoul.
I am developing a faculty-led study abroad program, entitled "Entertainment and Sports Business of Korea" starting in January, 2024. More information about this class is posted below.